The 4th Crikvenica International Health Tourism Conference subtitled Health, Tourism and Business was held on 17th and 18th of November in hotel Omorika in Crikvenica. First day of the conference was attended by 120 participants.
An interesting and dynamic presentations held eight international speakers from the UK, USA, Germany, Poland and Slovenia and eleven local speakers. The first part of the conference was open with topics such as non medical measures for improving hospital stay, special hospitals in health tourism, medicine, tourism and the economy are closely related branches and physiotherapy in practice based on scientific evidence. The lecturers were Prof. Davor Štimac, MD, PhD, Prof. Viktor Peršić, MD, PhD, Vlasta Brozičević, MD and Sanja Tomić, dipl. Physio.
In the second part of the conference participants had the opportunity to hear presentations on the topic of Strategic plan for tourism development of Kvarner Region and its role in health tourism, International cooperation of clusters, the secret of success and a recipe for failure of the medical tourism destinations, and status and outlook of the wellness tourism at the example from Germany. Lecturers in this section were Prof. Branko Blažević, PhD, Marzena Strok-Sadło, Keith Pollard and Lutz Lungwitz.
The third part of the conference talked about the topics of verbal and nonverbal communicating for healthcare professionals, building a Destination Brand, online advertising in health tourism and wellness for the brain. The lecturers were Igor Mošič, Ilan Geva, Miroslav Varga and Milan Krajnc.
The last, fourth part of the conference was focused on EU financial instruments for development of tourism, certification in health tourism, implementing medical travel into insurance plans, new Era Medicine and EHHTA Daruvar Thermal Spa. Lectures were Dražen Žgaljić, PhD, dr. Claudia Mika, Morgan Pile, Gordana Kalan Živčec, MD, PhD and Marcel Medak, univ. spec. oec.
The presentations gave participants new information, enhanced their existing knowledge and offered answers on many questions. During the conference there were mentioned the importance of a quality, communication and human resources which are the key of success in the business world. Speakers mentioned the strong connection between medicine and the economy and the need for good cooperation, coordination, networking and monitoring of current trends.
How much should we invest in quality so our business can be successful How to take advantage of online advertising in health tourism? What kind of health care system has the United States and what are the challenges of their employers? Which non-medical measures can improve the hospital stay of patients and the role of the special hospitals in medical tourism? The recipe for failure lies in the fact that we should not try to please everyone, and the brand, above all, are we ourselves. All the above, along with a lot of interesting facts and information, was heard during the presentations at this year's CIHT Conference.
On Friday, 18th of November the business workshop was held for members of the Kvarner Health Tourism Cluster and health and tourist institutions from Crikvenica and Novi Vinodolski riviera. They were making business cooperation with foreign guests and other participants of the conference. After the workshop, a tour of health facilities from Kvarner Region was organized. Seventeen interested participants visited Thalassotherapy Crikvenica, Polyclinic Terme Selce, Special hospital Medico, Thalassotherapy Opatija, Polyclinic Rident, Kalmar Implant Dentistry and Center of dental medicine Orto-Nova.
Presentations can be downloaded at this link by clicking on the name of the presentation.