The first day of the 7th CIHT Conference was filled with interesting lectures and useful workshops. The conference was opened with the presentation of the Primarius Vlasta Brozicevic, who took us through the thirty years long tradition of Terme Selce and their unbreakable connection with the natural resources that the Crikvenica Riviera offers.
Doug Lansky, tourism development thought leader, gave the answer to the question what is needed to make a destination brand unique and desirable to tourists.
Milena Persic, PhD, Full Professor at the Faculty of Tourism and Hospitality Management spoke about the successes and potentials of health and tourism services in Kvarner region.
Patient care and work on patient satisfaction are at the core of two medical centers whose representatives have presented their experiences and the work of their institutions - Mario Škugor, MD, FACE, Catherine and Edward Lozick Chair in Endocrinology and Metabolism and Director of Education at Cleveland Clinic and Rahul Kashyap, MBBS, MBA, Assistant Professor of Anesthesiology at the Mayo Clinic.
The perspectives, opportunities and plans of the Ministry of Tourism for the development and future of health tourism were presented by Mate Car, MD, Deputy Minister, Ministry of Health of the Republic of Croatia.
Rotim Medical Center and Bagatin Clinic stand out among many respectable institutions that are successfully present in the health tourism sector, attracting both domestic and foreign tourists. The directors of these institutions, Zeljko Rotim, PhD, DMD and Ognjen Bagatin presented the specifics and conclusions based on their experience as well as their plans for further promotion of health tourism in Croatia.
The successful day ended with two workshops about innovative ways to communicate the destination brand and the importance of tourism staff in creating a positive experience for the guest.
Tomorrow we will have lectures and a workshop on the topics of accreditation of healthcare institutions, quality management, the future of health tourism, the history of health tourism in Croatia and competitiveness within the cluster.