Kvarner Region Tourism Board

Kvarner Region Tourism Board



Contact info

Kvarner Region Tourism Board

Nikole Tesle 2, Opatija 

Phone: +385 51 272 988 

E mail: kvarner@kvarner.hr    

„Kvarner Information centre - Vrata Jadrana“

Phone: +385 51 623 333 

               +385 51 628 888

E mail: info@kvarner.hr

Working hours

Kvarner Region Tourism Board

Monday-Friday 8:00-16:00 

Contact person

Ph.D. Irena Peršić Živadinov


Phone: +385 51 272 988 
E mail: kvarner@kvarner.hr  

About us

Kvarner, another name for Primorje-Gorski Kotar County, is one of the most touristically developed and most attractive tourist destinations in Croatia, which encompasses three different spatial wholes: littoral areas of the Opatija Riviera, the city of Rijeka and its ring, and the Crikvenica-Vinodol Riviera, then the Kvarner islands Krk, Rab, Cres and Lošinj, as well as the mountainous Gorski Kotar. Owing to, first of all, a unique blend of the coast, the islands and the mountains, the slogan of Kvarner is “Diversity is beautiful”.

Besides the combination of the excellent geographical position and mild Mediterranean climate, this is a privileged area, which was under various influences throughout centuries of its history, and today Kvarner represents a modern, attractive tourist destination, a region of scents and tastes, a destination of health, good food, wine and excellent gastronomy, rich natural and cultural heritage, a destination for a holiday of all generations.



Promoting tourist products of the Kvarner region and improvement of general conditions of tourist stay, that is, tourism in the Kvarner region and economic interests of legal and physical persons, offering catering and other tourist services or performing other activities directly related to tourism in a way that they manage the destination on the county level.

Kvarner Tourist Board places particular attention to the tourist product with the greatest comparative advantage, which is health tourism.

Kvarner Health&Wellbeing

Kvarner is a region with the longest tourist tradition in Croatia, a region of extraordinary diversity and a unique blend of the coast, island and mountains, whose promotion evolves under the slogan “Diversity is beautiful”. Therefore, Kvarner is precisely the place where organized tourism development started 170 years ago at the Opatija Riviera, through health tourism. Even in the 19th century, a combination of mild climate, the sea, luxurious vegetation and mountainous hinterland, attracted attention of the Europeans seeking rest and health.

In that sense, a project was started under the title “Kvarner Health and Wellbeing” through which the Kvarner region is profiled at the international tourist market as a region of health with a long tradition and the overall offer of various medical institutions, i.e. health tourism on Kvarner, is promoted. In the framework of the project, the Kvarner Tourist Board gathered representatives from medical institutions and clinics with an influence on tourism.

Additional information

The operation of the Kvarner Tourist Board is characterized by the following activities:

  • Management over the Kvarner destination,
  • Appearance on tourist fairs, and special and roadshow presentations in cooperation with the Croatian Tourist Board and other local and foreign partners,
  • PR activities at the most important emitting tourist markets,
  • Advertising and group marketing,
  • Organisation and co-organisation od study journeys for the journalists and agents,
  • Developing market brands:
  • Kvarner Family – a project of branding apartments and holiday houses of private renters on Kvarner
  • Sub-brands: Kvarner Family Agency, Pet Friendly, Bike Friendly and Hike Friendly
  • Kvarner Gourmet & Kvarner Food – a project for branding catering facilities offering Kvarner cuisine
  • Kvarner Health & Wellbeing – a project of branding health tourism on Kvarner (founding a Kvarner Health Tourism Cluster)
  • Kvarner Outdoor – a project of branding Kvarner as a destination for an active holiday – hiking and cycling segment.


  • Ministry of health
  • Ministry of tourism
  • Ministry of Science, Education and Sports
  • Croatia - Full of Life
  • Primorje-Gorski kotar County
  • City of Rijeka
  • University of Rijeka
  • Temos international
  • Lublin
  • Lublin
  • Lublin
  • Jadrolinija
  • Uni-Rent
  • Zračna luka Rijeka
  • LOGOTEAM d.o.o.